The lead-up to Christmas may feel as though it gets shorter by the year, but for one company flogging Winter Wonderland tickets, it couldn't come soon enough.
Just days after the UK had its hottest day in recorded history, a Winter Wonderland park have started offering tickets to its Christmas-themed event in London's Hyde Park.
Opening in mid-November, the park is set to offer the usual affair of Christmas bits and baubles, but attendees can purchase themselves a ticket from the end of July.
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Santa Claus is no longer coming to town at the usual, socially acceptable Christmas period, and instead the jolly red bloke is washing up on the shores of Hyde Park at the same time tickets for the November event go on sale.
The bizarre decision to sell the tickets so early may cause a bit of a stir between the Scrooge-like Christmas haters, but Hyde Park are offering up tickets early.
Hyde Park are celebrating a particular milestone with this year's celebration, marking 15 years of festive fun in the park.
Festivities this year will be launched on November 18 and are set to begin with a surprise appearance from Santa Claus, with the big man arriving on Serpentine pond via pedalo.
Santa, who has dressed for the summer, is starting to get word out for Hyde Park's Winter Wonderland return today (July 28).
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Passers-by were offered up some mulled wine "poptails" and gingerbread ice lollies, with the winter-oriented character making an early appearance in the UK.
Returning rides including the Real Ice Slide will be available to members of the ticket-holding public, who can also redeem coins at a series of game stalls and explore new street food areas.
Suzy Griffiths, Winter Wonderland Event Director, said: "This year we want to bring people together to celebrate the amazing memories we have made over the last 15 years, and make new magical memories to last a lifetime.
"That’s what the festive season is all about and Hyde Park Winter Wonderland is a fun-filled family tradition that guests love to mark down in their calendars as far ahead as July."
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