Facebook Reality Labs VP plays 'think fast' with Mark Zuckerberg
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Facebook has taken some of its users by surprise following a recent announcement. The company, which administers several highly popular social media platforms, including its namesake, WhatsApp and Instagram, is refreshing its brand. The new name – Meta – was announced today by CEO Mark Zuckerberg.
He said: “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future.
“Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards.
“We just announced that we were making a fundamental change to our company. We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.
“And as part of this, it is time for us to adopt a new company brand to encompass everything that we do to reflect who we are and what we hope to build.
“I am proud to announce that starting today, our company is now Meta.”
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