Furious snackers have slammed Walkers for putting fewer bags of crisps in their multipacks but charging the same price.
The crisp giant's variety pack has shrunk from 24 to 22 bags but still costs £3.50.
The older version contained six salt and vinegar packs, six cheese and onion, six ready salted and six prawn cocktail but is now missing one salt and vinegar and one prawn cocktail.
However, according to a Sun investigation has found, other snack brands are following suit.
Multipacks of Smiths’ Frazzles and Chipsticks have shrunk from eight to six but remain about £1. And packs of KP’s Space Raiders have also gone from eight to six while keeping their £1 price, the publication claims.
KP has been more craft about the change as they made each individual bag 1.2g heavier, but the total multipack is more than 16g down.
Roysters T-bone steak-flavoured bubble chips now come in packs of five rather than six but are still being sold for £1.
Experts warned families to watch out for the sneaky and widespread shrinkflation.
MoneySavingExpert’s Oli Townsend said: “When products get smaller but prices stay the same, shoppers rightly feel short-changed.
“If your favourite brand has got smaller but the price hasn’t, consider ‘downshifting’ by dropping one brand level from your usual choice — if you can’t tell the difference, stick with the cheaper one.”
Walkers, Smiths and KP Snacks have been approached by the Daily Star for comment.
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The news comes after 'elevenses' was revealed to no longer the favourite time for Brits to snack – it's midway through the afternoon.
Researchers polled 2,000 adults and found 3:48pm is the time we prefer a little treat with voracious Brits looking for their food fix ahead of dinner time.
However, nearly four in 10 ends up sticking to the same old snacks simply because they're there.
There was also a divide when it came to the preferred treat, with 43% enjoying savoury and 42% preferring a sweeter option.
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