Amid the great chicken sandwich war between Popeyes and Chick-fil-A, another chicken menu item slowly slipped through the cracks and onto the scene — well, it's not technically chicken.
On August 26, KFC announced that they would be offering meatless 'chicken' options on their menu in the form of nuggets and boneless wings in partnership with plant-based food producer Beyond Meat.
There was a catch though — the Beyond Fried Chicken menu items were only to be sold in one KFC location in Atlanta, Georgia.
The 'chicken' went on sale on August 27 and sold out in under five hours:
All of the Colonel’s @BeyondMeat Kentucky Fried Chicken has Kentucky Fried sold out. Yes, it is truly a Kentucky Fried Miracle. https://t.co/xvWRooeTjSpic.twitter.com/60g2YyaU9E
— KFC (@kfc) August 27, 2019
Twitter users and Beyond Meat reported that the Atlanta, Georgia restaurant had rebranded itself entirely green for the day in order to promote and celebrate the meatless chicken:
Really digging this look @kfc. Atlantans, come get the first taste of #BeyondFriedChicken at this KFC near SunTrust Park in Atlanta, GA (while supplies last).
A Kentucky Fried Miracle. pic.twitter.com/GqejCYbT0g
— Beyond Meat (@BeyondMeat) August 27, 2019
Upon the opening of the store, many reported 'mile'-long lines with '2 hour' wait times:
Vegans! This line is over a mile long! I AM SO EXCITED. #kfc#BeyondFriedChickenpic.twitter.com/le9vwzRVF6
— Emily 🙂 (@sideboob6187) August 27, 2019
2 hour wait and line wrapped around the building at @kfc for this Vegan chicken here in ATL y'all. They cut off the drivethrough and will be sold out by 3pm. #BeyondFriedChicken 🌱 pic.twitter.com/Fbt86rwZgk
— Ashley Renne (@HeyAshleyRenne) August 27, 2019
But the biggest reaction that Twitter had was the desire for more #BeyondFriedChicken — nationwide and worldwide!
Many users took it to the social media platform to call for the meatless menu item to be rolled out in more cities, states and countries, showing the world that the meatless menu items aren't going anywhere int he world of fast food:
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